Privacy Policy


This site is owned and operated by Furniture First, Inc. Your privacy on the Internet is of the utmost importance to us. At MATTRESS1ST.COM, we want to make your experience online satisfying and safe.

Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.


MATTRESS1ST.COM gathers two types of information about users:

    • Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters and promotions, to use our online room planner, to use our wish list and bridal registry services, and from participation in polls and surveys.
    • Information MATTRESS1ST.COM gathers through aggregated tracking is derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers’ needs and to help our member-stockholders better understand the demographics of our audience. Because MATTRESS1ST.COM is a member-owned cooperative, providing such aggregated demographic data is essential to keeping our service free to users.

Individual consumer information is shared only with the Furniture First member-stockholder in the consumer’s market area. Under no circumstances does MATTRESS1ST.COM divulge any information about an individual user to a non-member or otherwise unaffiliated third party.

MATTRESS1ST.COM Gathers User Information In The Following Processes:

Optional Voluntary Information

We offer the following free services, which require some type of voluntary submission of personal information by users:

    1. Electronic newsletters (Dispatches)
      We will offer a free electronic newsletter to users. MATTRESS1ST.COM gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

      Subscriptions to member-stockholder produced newsletters are administered and managed by the individual member-stockholder. Please refer to their Privacy Policy for it may differ from ours.

  1. Room Planner Application
    Users of the site’s Room Planner Application must register their zip code in order to access this service free of charge. Additional information is required In order to save, print or email a room plan. During registration the user is asked to supply the following information.(* Denotes required fields.)
    a) Consumer’s Full Name,
    b) Consumer’s E-Mail,
    c) Password,
    d) Plan name (may default to “Plan one”),
    e) Address,
    f) City,
    g) State,
    h) *Zip code,

At the time this information is requested the consumer may choose whether or not they wish to receive newsletters or promotions from a MATTRESS1ST.COM member-stockholder.

We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about furniture and interior design issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. MATTRESS1ST.COM may use a system to “tag” users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

MATTRESS1ST.COM may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our member-stockholders and content partners. We never share any of this information about specific individuals with any third party.

Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.

Usage tracking
MATTRESS1ST.COM tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. MATTRESS1ST.COM does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).

MATTRESS1ST.COM sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

We may place a text file called a “cookie” in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites. MATTRESS1ST.COM uses cookies to track user traffic patterns (as described above).

You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in polls and surveys.


MATTRESS1ST.COM uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.

MATTRESS1ST.COM creates aggregate reports on user demographics and traffic patterns for member-stockholders. This allows our members to merchandise their retail locations more effectively, and allows our users to receive advertisements that are pertinent to their needs and interests.


MATTRESS1ST.COM uses the above-described information to tailor our content to suit your needs and help our member-stockholders better understand our audience’s demographics. This is essential to keeping our service free. We will not share information about individual users with any non-member third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.


MATTRESS1ST.COM operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.


We give users options wherever necessary and practical. Such choices include:

  • Opting not to register to receive our electronic newsletters.
  • Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.


By using this site, you consent to the collection and use of this information by MATTRESS1ST.COM. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Scroll To Top
  • Menu
  • Categories

Your Cart 0


Shopping cart is empty!

Continue Shopping